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Our Story


Jennifer Johnson - Owner, Baker


Jennifer opened Johnson's Bakery on November 18th, 2014. She had been baking and decorating cakes for family and referrals from home until that point. In November 2013, Jennifer competed in Bastrop's first Adult Entrepreneur Business Plan Competition and WON!!! That put the dream of "someday owning a bakery" into motion. 


Jennifer graduated with a Bachelor's in Business Administration from Tartleton State University on May 14, 2011. Shortly after graduating, Jennifer began working at OriGen Biomedical in Austin. There she learned invaluable skills - from planning the company's conferences and meetings to being a confident and compassionate leader from her immediate manager, Beth San Segundo, all the way up to the CEO, Richard Martin.


Outside of work: Jennifer loves spending quality time with her amazingly supportive husband and their three boys and daughter. She enjoys gardening, fishing, cooking/baking, canning and spending time with their chickens and ducks in her "down time".



I have enjoyed baking since I was a little girl. My mother always baked and decorated my birthday cakes. Growing up, I loved tearing out recipes from my mother's cooking magazines and saving them. Every Saturday I would always bake cookies, a cake or a dessert.​ I definitely credit my mother, both of my wonderful grandmothers, my awesome mother-in-law and aunts for my love and success for cooking and baking. My favorite thing in the world is seeing someone enjoy something that you've made for them. That truly makes my world complete! #ediblelove #lovingthroughfood


I would not be where I am today without God! He has truly blessed me and continues to comfort and guide me unfailingly. Part of those blessings is a husband who works hard to support us, continues to encourage me and is the SOLE reason why our family has clean clothes to wear (because I can't remember the last time I did laundry)! The other blessings are my wonderful children who are my BEST marketers and my family and close friends that have continued to love and encourage me each step of the way.


Jennifer Lyn Johnson





Jayden Ortiz - Manager, Cake Decorator


Jayden graduated from Bastrop High School in May 2023. Growing up in the bakery, it was no suprise when he decided that he wanted to work full time at the bakery after graduating. He has spent the last eight years learning all the recipes and baking, now his goal is to learn how to decorate everything that goes out the door. His ultimate goal is to manage the bakery someday while opening a roller skating rink. 

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